Case Study

Alpine Gear Product Launch Converts Search Traffic

Keyword-driven product launch video generated 36% lift in ecommerce conversions, secured top-three outdoor rankings, and ignited a 5x email click-through surge.

Client: Alpine Gear Co. • Published 4/30/2024

The Challenge

The brand needed a hero video that could rank for priority keywords while showcasing technical product details for performance-minded buyers.

Our Solution

  • We built a narrative arc around a dawn patrol mission to spotlight the product’s lightweight engineering, capturing keyword-rich sound bites from athletes on set.
  • Our post-production team delivered platform-specific aspect ratios, optimized metadata, and a caption pack aligned with transactional queries like 'buy alpine touring pack.'
  • A landing page edit with interactive hotspots and schema markup helped search engines understand the product benefits and drove record add-to-cart volume.

Measured Outcomes

  • 36% lift in ecommerce conversion rate within 30 days
  • Top-three ranking for 'outdoor product launch video' within two weeks
  • 5x increase in email click-through rate from launch sequence