Ridge Running Collective Grows Community with Brand Film

The Challenge

The collective wanted to inspire sign-ups with a story-forward video that still captured high-intent search traffic for community programming.

Our Solution

• We conducted interviews on-location to highlight member transformation stories, threading in keywords like 'trail running retreats' that prospects search.
• Editorial pacing and atmospheric color grading kept viewers engaged, while chapter titles and descriptions were optimized for YouTube and Vimeo discovery.
• Post-launch nurture flows repurposed the film into reels, paid social cutdowns, and blog content that reinforced the membership call-to-action.

Measured Outcomes

• 48% increase in membership inquiries quarter over quarter
• Keyword 'trail running community video' moved from page 4 to page 1
• Average watch time surpassed three minutes across owned channels